The history of the company starts with a man named Harry Crook (b 1889). Whilst trying to seek his fortune in America in the early part of the 20th Century, he obtained employment with the Fuller Brush Company. After his return to England in 1923, he set up his own brush business in Bristol called the Kleen-E-Ze Brush Company.

The first major milestone in the company came in 1930 when, despite the shortage of available money, the annual turnover topped £1 million for the first time.

Diversification came in 1937 with the introduction of wax polishes to compliment the brushes. Kleeneze obtained a place in industrial history in 1959 by becoming the first company to introduce the 40 hour week.

Kleeneze are a founder member of the Direct Selling Association (DSA) and the Office of Fair Trading (OFT) who hold their member companies to a strict code of trading ethics.

In 1970 Kleeneze lead the way as one of the first companies in the UK to pioneer network marketing – a bold step at the time, but one they have never regretted.

The first Kleeneze catalogue, called ‘Shopping at Home’ – was produced in 1982. This replaced the door to door salesman with his suitcase, who became the new door to door salesman with his catalogue.

By the 1990’s, Kleeneze was so successful that they were purchased in 1995 by Farepak Ltd - the hamper company and became part of the now £200 million + Kleeneze Plc Group.

After celebrating their 75th anniversary in 1998, Kleeneze extended its field of operation into Ireland and changed its name to Kleeneze Europe Limited. This showed a clear intention of further expansion into Europe, very early in the 21st century.

Since its inception in 1923, Kleeneze has made profit every year.

Kleeneze has also become a good supporter of the National Neighbourhood Watch Association (NNWA). The Kleeneze distributors have posted millions of NNWA leaflets to the houses in their own neighbourhoods.

The future looks very exciting for Kleeneze, who have experinced growth of over 700% in the last 8 years. Currently turning over around £100 million, our turnover is projected to grow to over £300 million in the next 5 years.  Not only is the company set to expand, but so are the earning potentials of their self-employed distributors, who will share all the associated benefits.